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INITIO
Working at KWS
We’ve been a proud market leader for years now when it comes to this fast-growing superfood. Our varieties excel in the vigor and uniformity that characterize only the strongest hybrid varieties. What’s more, our varieties have the maximum and most up-to-date resistance against downy mildew and other diseases. You may have already guessed this, but Swiss chard is actually a member of the Red Beet family; one of our other specialty fields.
Swiss chard is becoming increasingly popular when it comes to mixed salads. And we understand why! Chard is super healthy and it gives a nice colorful twist to salad bags. At Pop Vriend, we align our breeding strategy exactly with consumer needs. The result: the tastiest and most colorful chard available. We produce juicy green chard, a welcome guest in leafy salads, as well as red-veined chard, which adds a spectacular pop of color to ready-to-eat salad mixes. Across all applications, we’re the market leader in Swiss chard, and we’re proud of it.
Middenweg 52, 1619 BN Andijk
The Netherlands
KWS and Pop Vriend Seeds joined forces to chase a common goal: supporting healthy diets by providing innovative and sustainable vegetable seed solutions under the flag of KWS Vegetables. One company, one mission, the same pioneering spirit as ever.