FreshBack: PopFest ’25
This year, PopFest wasn’t just an event, it was momentum. A full week of open field energy where innovation, collaboration and purpose collided in the best possible way.
From the world’s largest spinach demonstration field to bold questions at the brand-new Inspiration Station, everything pulsed with relevance. We didn’t just show genetics, we showed direction. We didn’t just run trials, we planted ideas.
Rewind PopFest ’25 in our Fresh-Back video. Fast-forward the highlights, see what sparked, and get inspired for what’s next.
Fast-forwarding the future
Whether you walked the field, joined a tour, pitched in at the ping-pong table or sparked a powerful exchange, you felt it. The buzz. The speed. The fresh push toward smarter growing and stronger collaboration across the chain.
At the heart of it all: spinach, beans, red beet, and Swiss chard, featured in cutting-edge trials and future-ready innovations. Spinach stole the show with the Spinach365 program, enabling year-round delivery. Among the standout innovations was BiteSize spinach. A premium selection of consistently thick, fork-sized, dark-green leaves. With its excellent crunch and long shelf life, BiteSize is perfectly tailored for ready-to-eat concepts and fresh salads, combining convenience and quality in every bite.
Beans held their ground under pressure. With rising temperatures and unpredictable weather, the Magma Collection showed its strength. Heat-resilient varieties delivering reliable yields allowing for consistency of supply. And with INITIO, our innovative seed treatment, crops got the strong start they need to reach full potential.
Red beet brought the sweetness. We introduced our newest variety KWS Power Cruz, a high-brix variety that stays sweet longer delivering flavor and shelf life with Rhizomania resistance in one package.
But the true stars? The people behind it. Breeders, growers, and Fresh Minds asking bold questions and shaping what’s next.
From vital questions to action
Our Inspiration Station launched with a bang. Compact sessions, packed with insight, tackling what matters most in today’s vegetable chain. How do we extend shelf life in beans? What’s the shortcut to resistance breeding? Can spinach unlock new eating moments? These weren’t just talks — they were catalysts.
Fresh trail, fresh tribe
What makes PopFest unique isn’t the scale, though yes, it’s big. It’s the mindset. Future-focused. Exploring. Bold. This year proved that when we challenge the norm together, we don’t just grow crops, we grow momentum.
Rewind & relive
Didn’t catch every moment? Or just want to feel that energy again? Rewind PopFest ’25 in our Fresh-Back video. Fast-forward the highlights, see what sparked, and get inspired for what’s next.
Because when Fresh Minds meet, the whole field moves.
