PopFest ’24.
The central hub for driving innovation and sustainability in the vegetable value chain for open field crops.
During PopFest ’24, we opened our doors in Andijk to the open field vegetable industry. This year wasn’t just about showing off our fields. It was about real conversations, bold ideas, and discussing practical solutions like our Magma Collection, Steady Sevens, Spinach 365, HighFive Baby Spinach and INITIO.
It was great to walk through the fields with our partners and to spark fresh ideas together. We discussed our solutions, and introduced our KWS Vital Pack™ to address vital challenges such as climate change, sustainability and shifting consumer demands
The PopFest ’24 Aftermovie reflects the event and features customer experiences, giving you an inside look at how our solutions help shape the future of the vegetable value chain.
In-depth conversations with like-minded entrepreneurs
PopFest ’24 brought together some of the most forward-thinking professionals in the vegetable value chain. Together, we engaged into in-depth conversations on topics such as the latest advancements in sugar beet breeding of KWS and how this can be applied to red beet, critical challenges like Pythium in spinach, and waste in the supply chain. Our knowledge sessions went deep, and the discussions were packed with actionable insights.
Thank you for being part of it.
At the heart of PopFest are the people who attend, and this year was no exception. Our visitors were the driving force behind the energy and momentum of the event. Whether you are longtime partner or a fresh face in the field, your engagement made all the difference. The high-quality discussions, connections made over coffee or as we explored the demo fields – it’s the interaction with you that keep us motivated to do what we do. It helps us time and time again to understand that it’s not just about the seeds, it’s about the relationships, partnerships, and shared goals that moves the vegetable industry forward. So a big shoutout to everyone who was part of PopFest ’24!
And for those who couldn’t make it; imagine this. Dynamic fields filled with innovative concepts, discussions that focus on today’s challenges in vegetables, and a vibrant atmosphere that combines inspiration with fun. This year’s event offered a unique blend of stimulating content and fresh perspectives, all within a setting designed to encourage creativity and collaboration.
The next step in our KWS Vegetables journey
PopFest ’24 was only the kick-off of our KWS Vegetables journey. We’re committed to pushing the boundaries of what’s possible in the vegetable industry. Our mission to provide innovative and sustainable seed solutions continues – and we’re thrilled to have such engaged, forward-thinking #freshplorers joining us on this journey.
